In recent months, our friends in California have been devastated by a string of wildfires that have burned hundreds of thousands of acres of forest. This Earth Month 2019 TENCEL™, with the help of our retail partners BN3TH, Triarchy, Boyish Jeans, Bearaby, Hoot, and Malouf, will be working with One Tree Planted to donate trees and replant these recently ravaged California forests. Afterall, we couldn’t provide our TENCEL™ fibers without trees, so this initiative feels especially personal, as we’re sure it does to many of you.
Please visit our Instagram page @tencel_usa to learn more about TENCEL™ sustainable fibers, our 2019 "From Trees, For Trees" Earth Month campaign, and our participating brand partners. And please feel free to make a donation to One Tree Planted, each $1 raised through our campaign will plant 1 tree in California!