Joey Dilliha

First of all, hey! My name is Joey and I'm the founder of Shop Rockwood, where a portion of every purchase is donated to this organization. So, a little background as to why this is important to me: My whole life, hiking and the forest have been a huge part of my life. My family didn't take normal vacations to the beach, we went to the beautiful state parks of Kentucky and many national parks. Growing up with a lifestyle like that, not only did forests become a huge part of my life, but also a huge part of my heart. One day in high school, a news article caught my eye which talked about the deforestation happening around the world, and even in our country. It broke my heart, I read more and more about it and watched video after video about the monstrosities happening to the trees. It didn't really hit me until it happened in my own backyard, in my neighborhood of Rockwood. The woods in which I grew up playing in, were cut for lumber. This is when it really struck a nerve in me to take action, something needed to change. This is when I decided to start Rockwood, a store named after my neighborhood. A portion of every purchase is donated to the "One Tree Planted" organization, where every dollar plants a tree. Rockwood was created to aid in the process of replanting these lost trees, in honor of those woods which shaped me to the person who I am today. Thank you for being a part of our movement, we hope our vision inspires you to go out and make a change for yourself!