1 CUP = 1 TREE Each ceramic travel cup that leaves my studio will equate to a tree being planted. Every year over a billion coffee cups are thrown out in Australia alone. By reusing this coffee cup you are not only helping to reduce this number, but with every cup purchased a tree will be planted by onetreeplanted.org One Tree Planted work with reforestation organisations around the world, helping local communities restore forests. Your coffee cup can help in so many positive ways. The trees planted help clean the air, provide access to clean water, restore habitat, provide jobs, health and remove carbon from the atmosphere.